Cookies Policy
Last updated: March 2026
1. Introduction
This Cookies Policy explains how Authyra Technologies LLP (www.authyra.com), the owner and operator of sendmsg.io ("we," "us," or "our"), uses cookies and similar technologies on our platform. By using sendmsg.io, you acknowledge and accept our use of essential cookies as described in this policy. For non-essential cookies (analytics and preference cookies), you may manage your preferences through your browser settings as described in Section 5.
Sendmsg.io is a multi-channel marketing automation platform providing email, SMS, and WhatsApp communication services. Cookies are integral to delivering a secure, personalized, and reliable experience across our platform.
2. What Are Cookies?
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, maintain your session state, remember your preferences, and provide useful information to website owners.
3. Types of Cookies We Use
Essential Cookies
These cookies are strictly necessary for the platform to function and cannot be disabled. They include:
- Authentication cookies -- Managed through our single sign-on integration, these cookies store session tokens to verify your identity and maintain your authenticated session across the platform.
- Session cookies -- Maintain your login state so you remain signed in as you navigate between pages. A session flag cookie is checked on each request to confirm active session status.
- API token cookies -- Used by our API client to handle automatic token refresh. When your access token expires, these cookies allow the platform to silently obtain a new token without interrupting your workflow.
- CSRF protection cookies -- Help prevent cross-site request forgery attacks by validating that requests originate from our platform.
Analytics Cookies
These cookies help us understand how visitors interact with our platform by collecting and reporting information. We use:
- Google Tag Manager (GTM-TW8S5ZDW) -- Manages the deployment of analytics and tracking tags on our website. This may set cookies to measure page views, session duration, and user navigation patterns.
- Google Analytics -- Collects anonymized usage data including pages visited, time spent on pages, referral sources, and general geographic location to help us improve the platform experience.
Preference Cookies
These cookies enable the platform to remember choices you make and provide enhanced, personalized features. They store:
- Sidebar state -- Whether your navigation sidebar is expanded or collapsed.
- Theme preferences -- Your selected visual theme and display settings.
- Dashboard layout -- Your customized dashboard widget arrangement and display preferences.
Third-Party Cookies
Certain third-party services integrated into our platform may set their own cookies:
- Authentication provider -- Our SSO provider sets cookies to manage single sign-on sessions, handle authorization flows, and maintain secure token exchange.
- Razorpay -- Our payment processing partner may set cookies during subscription purchases and payment transactions to facilitate secure payment processing and fraud prevention.
- Google Analytics / Tag Manager -- Sets cookies to collect anonymized usage analytics, as described in the Analytics Cookies section above.
4. Detailed Cookie Reference
Below is a summary of the specific cookies you may encounter when using sendmsg.io:
| Cookie | Purpose | Type | Duration |
|---|---|---|---|
| session | Maintains login state and session validity | Essential | Session |
| auth_token | Stores JWT access token for API authentication | Essential | Until expiry / refresh |
| refresh_token | Enables silent token refresh via Axios interceptor | Essential | Persistent |
| SSO authentication cookies | OIDC session management and authorization | Third-party | Session / Persistent |
| _ga, _gid, _gat | Google Analytics tracking and session identification | Analytics | Up to 2 years |
| sidebar_state | Remembers sidebar expanded/collapsed preference | Preference | Persistent |
| theme_preference | Stores selected visual theme | Preference | Persistent |
5. How to Manage Cookies
You can control and/or delete cookies as you wish. You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed.
To manage your cookie preferences, you can adjust your browser settings. Here are links to the cookie settings for the most common browsers:
Important: Essential cookies (authentication, session, and API token cookies) are required for sendmsg.io to function. Disabling these cookies will prevent you from logging in and using the platform. Analytics and preference cookies can be disabled without affecting core functionality, though your experience may be less personalized.
6. Changes to This Policy
We may update our Cookies Policy from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. We will notify you of any changes by posting the new Cookies Policy on this page and updating the "Last updated" date at the top of this policy. We encourage you to review this page periodically.
Contact Us
If you have any questions about our use of cookies, please contact us at:
Office
Authyra Technologies LLP
www.authyra.com
Unit 801-802, 8th Floor, One International Center, Tower 1,
Senapati Bapat Marg, Prabhadevi, Mumbai 400013